For this assignment, we were tasked to write a news release about a satire award given to University of Oregon’s President Scholz. I applied my AP style knowledge, noting newsworthy elements learned throughout the class to formulate the release.For my Intro to Public Relations course, I analyzed a Peloton news release, assessing the targeted stakeholders and more. The tasks included detailed analysis, stakeholder impact evaluation, and strategic suggestions.
Led a PR campaign focused on increasing Gen Z awareness and engagement through AR Instagram filters, social education, and strategic creator partnerships for the non-profit Save the Bee.
In my Writing for Communicators class, we were tasked with writing a captivating blog post about our favorite vacation destination to convince readers why it should be next on their visit list. Focusing heavily on AP style, imagery and precise word counts for each paragraph.Here I showcase a feature story on University of Oregon Alumni Student where I gained experience in interviewing, and storytelling with UO’s key messages in mind. Check it out!Developed a comprehensive PR campaign for MTS, based in CT, focused on increasing patient volume and high-quality referrals through local outreach, strategic partnerships, and a stronger digital presence.
Check out my video story for Gateway to Media, where we were assigned to create an exactly 60-second video about a person who has an interesting story related to a job, hobby or passion. Formulated pitch emails to real reporters regarding a new development in the Eugene area. I researched potential reporters, developed a media list and crafted persuasive pitch emails tailored to three specific reporters to secure media coverage. Developed a strategic PR campaign for Rock the Vote focused on increasing youth voter education, engagement, and turnout in Pennsylvania through influencer partnerships, digital outreach, and school-based civic initiatives.
Lexi Frick 