Blog Posts

Music Industry Dynamics Through the Lens of PR & Marketing

Sabrina Carpenter is Bringing Back Pop Music & People Are Loving It

Welcome back to Tech&Music, where we explore the intersection of music, technology and cultural impact. Today, I want to spotlight Sabrina Carpenter, a dynamic artist who has seamlessly transitioned from a Disney star to a pop music sensation – in what feels like overnight – leveraging technology and social media to broaden her artistic influence…
Harmony or Discord? A Deep Dive into Live Nation’s CSR Efforts

In the world of live music and entertainment, Live Nation Entertainment has a large influence on the music industry as a whole. This week, we will explore Live Nation’s practices and responses related to its Corporate Social Responsibility (CSR). Live Nation not only influences how concerts are experienced but also holds a significant responsibility in…
Beyond the Sound: MusiCares Support for the Music Community

Welcome back to Tech&Music, where we explore and highlight both creators and their innovations as the music industry evolves. As it is non-profit week in my class, we will dive into the compassionate work of MusiCares, a nonprofit organization founded by the Recording Academy in 1989, dedicated to providing critical health and welfare services to…
Old & New: How TikTok is Boosting Music Engagement

Welcome back to Tech&Music, the page where the beats of technology and melody of culture come together. Today, we’ll be exploring an interesting and recent intersection in the music industry – how TikTok, a platform initially known for its viral dances and challenges, has become a powerhouse in boosting music engagement. Diving into this topic…
A PR Perspective on Taylor Swift’s Adaptation to the Ever-Changing Music Industry

In honor of her newest album, “The Tortured Poets Department,” it’s only fair we examine one of the world’s biggest stars and her transformative influence on both media and the music industry – Taylor Swift. The 14-time Grammy award-winning artist was one of the most famous singer-songwriters 10 years ago and has managed to be…
The AI Dilemma: Future of Music Creation

Welcome back to Tech&Music, where we explore the dynamic intersection of technology and the music industry. Today, we will be diving into a recent news story that’s ignited a heated debate surrounding artificial intelligence (AI) in music creation and whether or not it is useful for singers and songwriters. In a TIME news story earlier…