Blog Posts

Music Industry Dynamics Through the Lens of PR & Marketing

From Vinyl to Virtual: Michael Frick’s Insights on Music in the Tech Era

Welcome Tech&Music, where we explore the intersections of music and technology and their impact on the music industry. Today’s blog gives us the opportunity to unpack some of these elements from a music professional, Michael Frick, who is a seasoned expert in music strategy, supervision and licensing, and has shaped music’s integration with technology and…
Harnessing Data in the Music Industry: Why It Matters

In an industry as dynamic as music, staying ahead of technological and cultural shifts is crucial for all stakeholders, from artists to executives. A current survey created by Water & Music‘s State of Data in the Music Industry aims to gather extensive insights from diverse segments of the music industry to address a need for…
Grimes: Pioneering a New Age in Music and Art

Welcome back to Tech&Music, where today we will dive into the artistic universe of Grimes, an artist who stands at the compelling intersection of music, technology, and visual art. As a self-produced musician known for her ethereal sounds and sci-fi aesthetics, Grimes (whose real name is Claire Boucher) offers a fascinating case study of how…
Influencing User Behavior: The Role of Infographics in Music Streaming Services

In the digital age, music streaming services like Spotify, Apple Music, and SoundCloud have become prominent and relied on in the music industry; they orchestrate not just what we listen to, but how we interact with music. At the core of this influence is an often-overlooked tool: infographics. While often subconsciously, infographics are powerful visual…
Five Ways VR is Transforming the Live Music Experiences

Let’s explore a development that’s reshaping both technology and the live music scene: Virtual Reality (VR). VR technology is not just about gaming—it’s revolutionizing how we experience live music, making concerts more immersive, accessible, and visually spectacular than ever before. Here are five ways VR is transforming live music experiences: 1. Immersive Concert Experiences Imagine…
From Concerts to Content: The Evolution of Coachella

Today, we will be talking about one of the most well-known music festivals in the U.S., Coachella. Making its debut in October 1999 as a small alternative rock festival, Coachella was inspired by a 1993 Pearl Jam concert that was held at the Empire Polo Club in Indio, California. Over the years, Coachella has grown…