The Save the Bee campaign was a strategic public relations initiative designed to increase brand awareness and drive meaningful Gen Z engagement for Save the Bee. The core objective was to shift the conversation from passive awareness to active participation by making environmental education more interactive, accessible, and digitally native.
As this class examined how AI can be used in PR, our campaign centered on an immersive Instagram AR filter that visually demonstrated the real-time impact of bee population decline, allowing users to see how ecosystems change without pollinators.
Lexi Frick 